Clothing, technology, travel and even food: you can buy almost anything online. Cosmetics are no exception – which is why this category also offers an unlimited range in every sense of the word. For this reason alone, it is worth taking a virtual, yet somewhat closer look at make-up and other cosmetic products from the online store. The clever tools that make the shopping experience as easy as in a store are also exciting. And in some respects, the online store even has the edge.
What challenges do you face when buying make-up online?
Health and beauty are of course also relevant when shopping online – especially when buying make-up. It is therefore not surprising if the shopping cart remains empty on the first visit to the online store. At least until important questions have been answered: How do you find the right shade of foundation and concealer in front of the screen? How does the mascara look on your own eyes? And where can you find information about any allergens in the product?
If you order your favorite make-up from a trustworthy store, you are of course on the safe side. But you can also buy products that you haven’t seen before online without hesitation thanks to some useful tools.
So which tools prove to be practical with regard to decorative cosmetics?
The advantages of “offline shopping” seem obvious: Not only can you take selected and purchased products with you immediately, you can also get expert advice beforehand if you wish. But what if a provider such as Notino does not have a retail store, but only an online store in Switzerland? Thanks to some clever tools, you don’t have to miss out on buying their high-quality make-up:
- Tone finder: Here you can select the skin tone from very light to medium-dark and the skin undertone from cool to neutral to warm. You can also specify whether the skin looks neutral or tanned.
- Virtual mirror: Of course, you cannot apply a virtual product to your own skin as a test. Nevertheless, you can try it out to a certain extent. Simply look into the webcam or cell phone camera and select a make-up product such as lipstick, blusher, eyeliner, eye shadow, mascara or foundation. With a single click, the product is fictitiously applied, so you can see your “mirror image” changed accordingly.
- Discovery boxes: Just give them a try? This is easily possible with an individual compilation of product samples from the areas of perfume, make-up, hair or body care.
- Test samples: If you are not completely convinced by a make-up or other product after comparing prices, you are not taking any risks. In this case, you can simply order many products together with a small product sample. You can find out exactly what these are in the “Try it first” section. If you are not satisfied, simply return the unopened item.
- Live stream: Whether it’s tutorials for make-up and other cosmetics, product presentations or themed life hacks, here you can chat live with professionals or other customers. It’s usually not just about facts and figures, but also a lot of fun.
Conclusion? Online shopping offers just as much pleasure as the real shopping experience – just in a different way
If you order your make-up online, you get a whole range of clever tools at your fingertips. This gives you the certainty of making the right purchase decision. You can also order small samples as an alternative or in addition to the product and try them out without obligation. Of course, this doesn’t have to stop you from visiting a real shopping center like Europaallee in Zurich. After all, it’s nice that the two are not mutually exclusive, but complement each other perfectly.
