Smyths Toys

About Smyths Toys

Smyths Toys, a family business founded in Ireland more than thirty years ago, is now a market leader in Europe in toys and baby products with more than 200 locations in Ireland, England and the DACH region (Germany, Austria and Switzerland), as well as its own online shops in each country. With its wide range of toys, outdoor, multimedia and baby products, Smyths Toys carries the most comprehensive assortment in the industry. Through the very popular and convenient multi-channel approach, exceptionally high service standards and best product quality at always competitive prices, the Smyths Toys concept offers its customers great added value.

"Keep it simple" is the most important motto of the Smyth brothers, who founded the toy retailer Smyths Toys in Ireland more than 30 years ago. This clarity (English: simplicity = simplicity) can be seen at Smyths Toys, among other things, in the clearly sorted shelves in the stores, the clear "fairest price promise every day" and the high service standards. If nothing else, these three approaches have made the company so big and successful. "With our "keep it simple" approach, we at Smyths Toys focus on the essentials: Our customers. Because we all value good advice, friendliness and a pleasant shopping experience. From now on, we will also offer this to our customers in Germany, Austria and Switzerland," announces Anthony Smyth, co-owner of Smyths Toys.